Watchtower FAQ
Answers about competitor monitoring, alerts, pricing, and how Watchtower works with your business.
What is Watchtower?
Watchtower monitors your competitors' sites, keywords, domains, and news — and emails you the moment something changes. You stay ahead of every move they make.
How does the free demo work?
You share your website and a work email. Watchtower uses that to understand your market, maps the competitors worth watching, and shows you what the monitoring would catch. No credit card required.
Does Watchtower touch or change my website?
No. Watchtower monitors your competitors and never changes your website.
What exactly does Watchtower monitor?
Google position tracking — see who is moving up for the searches that matter to your business. New page alerts — know when a competitor publishes a new page, resource, or landing page. New domain detection — catch newly registered domains before they become a surprise. Price and offer changes — spot pricing, packaging, and promotion changes as soon as they happen.
How do I find out when a competitor makes a move?
You receive an email the moment a competitor makes a move that matters, plus a weekly digest that gives you the signal, not the noise, in one clear weekly email.
How does Watchtower know who my competitors are?
From your website and your market, Watchtower maps the domains, keywords, pages, and signals worth watching.
How much does Watchtower cost?
Plans from $99/month. Starter is $99 per month: 25 keywords, 5 competitors, weekly checks, and email alerts. Pro is $299 per month: 100 keywords, 10 competitors, checks three times a week. Heavy is $899 per month: 250 keywords, 25 competitors, daily checks. Enterprise is $1,499 per month: 500 keywords, 50 competitors, daily checks, weekly digest, and priority support. Annual billing saves 20%.
Can I cancel at any time?
Yes. You can cancel at any time.
Why daily monitoring instead of my SEO company's quarterly report?
Your SEO company runs this check once a quarter. Watchtower runs it every day.
Why does this matter for AI Overviews?
Your position in Google — and in AI Overviews — is won or lost by moves like these.
What does Watchtower need from me to start?
Just your website and a work email — no credit card required. Watchtower never touches your site.
Who is Watchtower for?
Every business with a website. If your competitors' moves affect your position in Google, Watchtower keeps you ahead of them.
No credit card required · Plans from $99/month · Cancel any time